Holo figures
Holo figures are life-size holographic projections of people or characters that act as virtual presenters, guides, or narrators. In museums, these “living” projections create the sense of a real person being present—a character greets visitors, speaks, moves, and communicates with the audience, making the visit feel more personal, engaging, and memorable.
Technology and execution
Holo figures are most often created by projecting recorded video of a person onto a transparent screen or a shaped surface in the silhouette of a human figure. The result is a three-dimensional display that looks as if a real person is standing in front of the visitor. This technology combines high-quality video production, precise lighting, and specially designed projection materials to create a realistic illusion. When paired with a sound system, visitors get the impression that the character is truly speaking to them.
Role in the museum experience
In museums, holo figures serve as a contemporary storytelling medium. Historical figures can “come to life” and tell parts of their own biography, curators can “guide” visitors through an exhibition even when they are not physically present, and virtual guides can offer content in multiple languages. Beyond their educational value, these displays add an element of surprise and interaction, making the space more dynamic and emotionally engaging.
Interactive holo figures
With the addition of motion sensors, IR cameras, or connected apps, holo figures can become interactive—responding to a visitor’s presence, answering frequently asked questions, or triggering different content. In this way, the technology moves beyond projection into communication, turning passive viewing into dialogue. Visitors can “talk” with a historical character or a virtual guide, creating a unique, personal, and unforgettable museum experience.