Modern Tourist Information Centres: How Technology Is Transforming the Visitor Experience

What are modern TICs?

Modern tourist information centres (TICs) are no longer just places to pick up brochures and maps. They’ve become high-tech hubs offering visitors interactive, multimedia content tailored to the needs of today’s travelers. TICs now connect physical space with a digital experience, creating dynamic points where tourists can get informed, be entertained, and feel inspired to explore the destination. One example is the new tourist centre in Cedulin Palace in Zadar, opened in 2025, which combines impressive architecture with state-of-the-art multimedia systems.

How does the technology work?

Modern TICs integrate a range of digital elements. A large, high-resolution video wall displays promotional films and destination imagery, creating a visual spectacle right at the entrance that immediately draws attention. Interactive touch tables and kiosks allow visitors to explore more than 20 different applications—from quizzes and puzzles to memory games, virtual postcards, digital brochures, and interactive city maps. A welcome projection on a glass film is another standout detail: using a projector and a transparent screen, visitors see floating messages greeting them as soon as they step inside.

Technical implementation

Technically, the system powering all these elements is built around centralized software that staff access through a web interface. This makes it easy to update applications, add new languages, change display priorities, or activate content tied to current events in the city. This centralization ensures strong flexibility: the